Light Their Fire – THE BOOK

Light Their Fire, Using Internal Marketing to Ignite Employee Performance and WOW Your Customers is a long title. But how else could you describe over 40 years of experience packed between the covers of a 252-page book?

Here is a compressed version of the table of contents:

• The hot topic of internal marketing
• Why light their fire? Internal marketing is crucial to business performance
• Brand power: Creating an internal brand
• Steps to developing and implementing an internal marketing plan
  1. Set a course from A to B
  2. Know your audiences
  3. Assess the climate
  4. Define your key messages
  5. Match vehicles to the messages
  6. Choose your champions
  7. Now, execute the plan
  8. Measure and adapt
• Training as a marketing tool
• The sum is greater than the parts
• Torchbearers: Rewards and recognition
• True life situations